Brand me Green!

So It’s not really news to anyone, the green wave has taken over our cars, our cleaning products, and heck even eco-friendly clothes aren’t just for hippies anymore. For many struggling brands, green positioning has been a saving grace. But with the trend becoming more and more saturated in the market, not just any product [...]

Social Media Monitor My Brand!

It appears that some brands are catching on. Social media is the future of marketing, and some companies are actually noticing this. With the rise of web 2.0, the “strangers of the web” are becoming the new pundits of brands and technology. Think about it. Who do you trust more? That actor on the [...]

I’m a PC, and I’m kind of scared.

So here’s the long-anticipated second installment of the Microsoft Windows campaign from Crispin-Porter Bogusky. I was flying home this past June, reading my issue of Fast Company, which asked the burning question “Can this guy (Bogusky) make Microsoft look cool?”, and all I could think was “God, let’s hope so.” Well, [...]

What it’s all about

Welcome prospective, religious, and fictitious readers of my blog. It’s finally here, and I’m excited about it. So what is brandalous! exactly? Yes, it’s the words brand and scandalous combined, but it’s so much more. Here is where I talk about new brands, cult brands, struggling brands, and everything branding. A solid brand is what [...]