It appears that some brands are catching on. Social media is the future of marketing, and some companies are actually noticing this. With the rise of web 2.0, the “strangers of the web” are becoming the new pundits of brands and technology. Think about it. Who do you trust more? That actor on the commercial that says their restaurant has the best food ever? Or those thirty-one negative reviews on Yelp! from random strangers that tell you to avoid it at all costs? The truth is that nine times out of ten, we’ll believe perfect strangers over advertising. And thanks to the birth of social media, that information is right at our fingertips.
Twitter has started a revolution. In 140 characters or less, I’m supposed to tell the world how I am feeling at a split second in time. Well guess how many brand rants appear. Some savvy companies have caught onto this. Brands like Comcast and Southwest airlines are acutally monitoring Twitter posts which include their brand name. Suddenly, Twitter is the new customer service hotline. Disgruntled customers are getting responses from their Twitter posts straight from the company. It makes good sense though. Companies now have information available to them instantly on how customers feel about their brand. And the smart ones will take advantage of this straight away.
No Comments Yet
No comments yet.
Comments RSS TrackBack Identifier URI
Leave a comment
