Every year, around the time we are thinking about stuffing our faces with our favourite cooked bird, the commercial world is already abuzz with sugarplums and mistletoe. Most retailers’ holiday campaigns are stately and nostalgic with just a hint of magic. One particular retailer stands out year after year with its classic campaign–the white background, [...]
They’re all the Weiser…
Perhaps I’ve just got beer on the mind today, but I’ve wanted to talk about Bud Light Lime for a while. The successful product extension Bud Light launched this summer danced circles around Miller Chill and other competition. I’ve single-handedly watched Joe-Six-Pack trade in his work boots for flip flops and consume a beverage I [...]
The Difference is, well, Chug-ability.
Bud Light, the mega brand and leader of the American light beers has rolled out one of my favourite beer campaigns this past summer. Sure, it’s not outrageous, hilarious or amazingly creative–but it’s the brand positioning that tells me the folks at Bud Light might actually be “real men of genius”.
The first time I saw [...]
