But not really, I’m not from My New Haircut. In all seriousness though, here’s an execution I will kick myself for not having come up with first. Granted, I’m a copywriter by nature –not an art director. Still, I’m glad to know I’m not the only one that calls my corkscrew “the little person”. He’s wicked cute when his arms go up and down. Now he’s apparently God. Brilliant execution. I love (almost) everything about this ad. The green sort of makes everything look polluted, not like a “fresher world” as the tag suggests. It’s less chewing gum wintergreen and more oil tank heineken barrel. Since you have to stick with Heine’s true colors, I would have suggested a different line. Something even more simple to complement this visually stunning ad: “Hallelujah”. Heineken. That’s just personal preference.
The second and third executions (I’m fairly certain they thought of these two afterwards) are fine, but trying to hard. The first execution is just too perfect. The Manhattan ad is definitely just a cop-out way of using the corkscrew again. Regardless, here they are:
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