The brand that just won’t quit, Apple has brought my favorite ad of Christmas–and of their long-running campaign. Even after CP+B’s attempt to combat the classic Mac/PC comparative ads, Apple has shown they won’t back down, and continues to come up with better, funnier, and in this case more adorable executions than ever before. The classic animation (which Nextel Wireless also half-heartedly attempted this year) puts a smile on my face and reaffirms my respect for the Apple brand. They always stay on point and have never once waivered from their positioning throughout the web 2.0 war, unlike Microsoft, who still has no idea who they want to be. While many have declared this rivalry the next Pepsi/Coca-Cola war, I don’t see how the two align since Microsoft has yet to put up a decent fight. Competitiveness aside, this Mac ad was my favorite of Christmas, and deserves an extra large gift from Santa this season.
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