I would have paid money to have come up with that line. I’m a new reader of the Economist, and I’d never seen their ads before. There’s nothing to them, other than a genius line that stands out from the signature red background. I have no idea who does the ads for the Economist, but I wish I could meet the copywriter and shake his or her hand. I’d love to post them all here, but there are just too many. I suppose I’ll post more from time to time seeing as these ads take the cake for my favorite ads of 2008. With the New Year here, my sole resolution is to try to read the Economist more, so what better than to have my first post of 2009 be about this provocatively intelligent magazine?
I don’t have an image of one of my favourites, but this Christmas the subscription insert of my issue had a zinger. I laughed aloud on an airplane when I read it:
“For those who understand the inherent value of coal in one’s stocking.”
I love how these lines give the Economist a personality. If the Economist were are person, he would say those things, because he’s a pompous asshole who has every right to be arrogant because he’s so friggin’ smart.
Ahh yes. Happy New Year.
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