The latest crazy little scheme from Burger King has left some with fewer friends–literally. The new facebook application is the brainchild of agency Crispin Porter + Bogusky (I seem to blog about them a bit too much, don’t I?). How it works is simple. Decide which of your friends on facebook you’d rather eat a whopper than look at their profile, and defriend them. 10 defriends earns you a coupon for a free whopper. It’s like a reward for cleaning your room.
This is undoubtedly the first facebook application to counter what applications do in the first place, which is clutter your profile. I love the concept.
The only thing I have a slight problem with is just that with the Whopper, everything CP+B has done is a one-off. I see no real strategy behind their campaign. First they stop selling the whopper, then they feed it to rural Romanians, and now they give it to you if you knock off ten people. Are sales of the whopper really going to increase? If yes, I blame our economy for driving Americans to fast food chains.
Regardless, it’s still a cool idea.
My advice, defriend the vegetarians. That’ll really stick it to them.
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