Greetings from sunny Los Angeles! On my first day here, driving from LAX to my new apartment, I noticed a billboard with a rather familiar mouse. For 2009, by offering guests free admission on their birthday, Disney has offered themselves recession insurance. At a time when the vacation industry will be taking a bit of a hit to say the least, Disney has found a way to cover their bases.
It’s a great idea. A friend of mine in LA has his birthday today. He’s convinced a few friends to come along to Disneyland with him. No one is going to go to Disney alone on their birthday, so just like that, Disney will have a few extra guests for the day. Besides, once Disney gets you in the park, that’s where they’ll nickel and dime the birthday dude.
A pair of those classy mickey ears? $12.
A tasty turkey leg in frontierland? $8.
A photo with Cinderella with you wearing those mickey ears while eating the turkey leg on your birthday? Priceless. But also, $24.99.
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