At my internship yesterday, I was working away while listening to Pandora–one of my favorite things to do in any office setting. You get to listen to the most ideal mix ever–you don’t know what song will play, but chances are you’ll love it, since you created the radio station. Another thing that sets Pandora out is that it’s free (boo XM/Sirius) and it’s commercial free, unlike good old FM. Unfortunately I’ll have to scratch that last part.
While doing some online research, suddenly a man’s voice came through my headphones and told me about this supposedly “must-see” new show I should watch called Lie to Me. First, I didn’t notice what was going on. Then I was severely confused. “What kind of song is this?!”, I thought to myself. I pulled up the Pandora tab on my firefox browser, and sure enough, advertising has weaseled its way in.
The good news? The ad was quick. It wasn’t a commercial break. It was one ad for fifteen seconds, and I only heard one in a 3 hour period. Will I stop listening to Pandora? Absolutely not, the site still rules. Heck, I didn’t stop using Facebook, did I? I don’t think this will turn users away, and perhaps Pandora can earn millions and put it towards making the website even cooler.
So for those of you copywriters that thought radio spot writing was dead–think again. Advertising on Pandora is even MORE niche than FM radio. This guy likes alternative? We can do better. This guy loves Dave Matthews Band, specifically the use of percussive and acoustic sounds. Pandora has opened a whole new box on audio spot writing, and I welcome the challenge.
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