My Goodness, My Guinness: What Makes an Ad Stand the Test of Time

In nearly every Irish pub around the country, we’ve seen these iconic Guinness posters. Created in the 1930s and 40s by Benson’s Advertising, and drawn mostly by artist John Gilroy, these ads are a prime example of what stands the test of time.
These ads, creative, charming and simple are among my top five favorite campaigns [...]