This is a subject matter I’ve wanted to discuss for a while. It’s a question that has plagued me for a decade: why on earth are there so many different types of mascara?
The cosmetic industry has gone line-extension happy for years. I swear that every time an employee at L’Oreal loses and eyelash, they develop [...]
New! Extend-a-Lash-’n-out-Fantasy-Extreme Mascara
Blandalous.
First off, I’d like to apologize for my hiatus in the blogosphere. But here’s my philosophy: if you’ve got nothing good to say, keep your mouth shut.*
With that said, let’s take a look at a show that really needs to shut its trap. I must say I was pretty excited to watch Trust Me initially. [...]
The Google Auction Ad Model
While reading my newest issue of Fast Company this month, I came across a short article that intrigued me. The article profiled Michael Steib, the new director for Google TV ads. That’s right, the Google Ad model isn’t just for web advertising anymore. Google is taking over your television. A look into the future:
“$1,500 for [...]
Pandora’s opened a whole new kind of box.
At my internship yesterday, I was working away while listening to Pandora–one of my favorite things to do in any office setting. You get to listen to the most ideal mix ever–you don’t know what song will play, but chances are you’ll love it, since you created the radio station. Another thing that sets Pandora [...]
The copywriter for the Economist is a genius.
I would have paid money to have come up with that line. I’m a new reader of the Economist, and I’d never seen their ads before. There’s nothing to them, other than a genius line that stands out from the signature red background. I have no idea who does the ads for the Economist, but [...]
Best of Christmas 2008
The brand that just won’t quit, Apple has brought my favorite ad of Christmas–and of their long-running campaign. Even after CP+B’s attempt to combat the classic Mac/PC comparative ads, Apple has shown they won’t back down, and continues to come up with better, funnier, and in this case more adorable executions than ever before. The [...]
Why I might just start drinking Heineken.
But not really, I’m not from My New Haircut. In all seriousness though, here’s an execution I will kick myself for not having come up with first. Granted, I’m a copywriter by nature –not an art director. Still, I’m glad to know I’m not the only one that calls my corkscrew “the little person”. [...]
All just a little bit of history repeating
DDB Paris has re-released the failsafe. The campaign so many copywriters and art directors have idolized and learned from has returned. The Van is 60, and now, the Volkswagen tradition has resurfaced. The first thing I thought of when I saw this ad was , wow, what a great idea. I mean, why not [...]
Do I use knife and fork?
Crispin Porter + Bogusky has unleased their latest non-traditional Burger King tactic. The website WhopperVirgins takes you to different parts of Romania, Thailand, and Greenland–where villagers have never even heard of a hamburger in their lifetime. The purpose–a true virginal taste test between the Whopper and the Big Mac. While the taste test did way [...]
