This is a subject matter I’ve wanted to discuss for a while. It’s a question that has plagued me for a decade: why on earth are there so many different types of mascara?
The cosmetic industry has gone line-extension happy for years. I swear that every time an employee at L’Oreal loses and eyelash, they develop [...]
New! Extend-a-Lash-’n-out-Fantasy-Extreme Mascara
Best of Christmas 2008
The brand that just won’t quit, Apple has brought my favorite ad of Christmas–and of their long-running campaign. Even after CP+B’s attempt to combat the classic Mac/PC comparative ads, Apple has shown they won’t back down, and continues to come up with better, funnier, and in this case more adorable executions than ever before. The [...]
They’re all the Weiser…
Perhaps I’ve just got beer on the mind today, but I’ve wanted to talk about Bud Light Lime for a while. The successful product extension Bud Light launched this summer danced circles around Miller Chill and other competition. I’ve single-handedly watched Joe-Six-Pack trade in his work boots for flip flops and consume a beverage I [...]
The Difference is, well, Chug-ability.
Bud Light, the mega brand and leader of the American light beers has rolled out one of my favourite beer campaigns this past summer. Sure, it’s not outrageous, hilarious or amazingly creative–but it’s the brand positioning that tells me the folks at Bud Light might actually be “real men of genius”.
The first time I saw [...]
Brand me Green!
So It’s not really news to anyone, the green wave has taken over our cars, our cleaning products, and heck even eco-friendly clothes aren’t just for hippies anymore. For many struggling brands, green positioning has been a saving grace. But with the trend becoming more and more saturated in the market, not just any product [...]
